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What Are Pipelines and Stages in HubSpot?

Pipelines and stages organize major HubSpot objects and provide consistency, reporting, automation, accountability, and scalability.

Pipelines & Stages

Every major HubSpot object contains defined pipelines and stages, including:

  • Companies
  • Contacts
  • Leads
  • Deals
  • Tickets

 

Why Pipelines & Stages Matter

Stages provide:

  • Consistency
  • Reporting
  • Automation
  • Accountability
  • Scalability