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What Is a Lead in HubSpot?

A Lead is a sales opportunity assigned to us that requires qualification and follow-up and represents the possibility of future business.

Lead

A Lead is a sales opportunity assigned to us that requires qualification and follow-up.

A Lead is not revenue—it represents the possibility of future business.

What Happens When a Lead Is Qualified?

Once qualified, a Lead may result in normal sales activity or become a larger project managed as a Deal.