What Is the Difference Between an Email Campaign and a Company Campaign?
Email Campaigns are created by the sales representative for customer- or territory-specific outreach, while Company Campaigns are prepared for the organization and can be sent as provided or modified.
Email Campaign vs. Company Campaign
Choose the campaign type based on who builds the message and whether you need to customize the content for your customer or territory.
Email Campaign
Who builds it
The sales representative.
Best use
Customer-specific or territory-specific outreach.
Recipients
Individual contacts or contact groups.
Customization
Build the email and choose the content.
Tracking
Detailed campaign tracking.
Company Campaign
Who builds it
The company prepares and shares it with the organization.
Best use
Approved, prebuilt outreach that multiple employees can send.
Recipients
Individual contacts or contact groups.
Customization
Send as provided or select Modify to tailor the message.
Tracking
Detailed campaign tracking.
Choose an Email Campaign When
- You are creating the outreach yourself.
- The message or content is specific to your customers, territory, or opportunity.
Choose a Company Campaign When
- You want to use a campaign that has already been prepared for the organization.
- You expect multiple people at the same customer organization to view or share the same materials.
Next Step
Use How Do I Create and Send an Email Campaign? or How Do I Send a Company Campaign? for the complete sending process.